Search Engine Optimisation (SEO) & Online Marketing
Search Engine Optimisation, SEO
Google AdWords, PPC Advertising
Social Media / Social Marketing
Company Blogs
Email Campaigns
Search Engine Optimisation, SEO
§ This means that SEO never stops, it is a never ending process and you ignore this fact at your own expense.
Even if you do not really know what SEO means you have probably heard of it; maybe you have even been contacted by “specialists” claiming that they can get you to the top on Google? Well, take all these claims with a pinch of salt and read on..
We provide a basic SEO / website optimisation service as part of a website design project agreement between us but there is a lot more Agile.co can do to help your website be seen by more people on the web.
If you are in a competitive marketplace, and your competitors have websites already, you are already having to play “catch-up”. Simply launching your website will not guarantee its success.
We can help you to change your text content on your web pages, alter your page titles, edit your links and advise on many other tricks to help improve your website’s presence in the search engines. You should never underestimate what this Search Engine Optimisation activity alone can do for your website.
Google AdWords, PPC Advertising
Next, we advise the use of Google’s AdWords system. It costs you but not as much as you might think. This is basically paying for Adverts to appear in the search results to help people find you and your website. You can usually get your money back pretty quickly though as the people that do then see your Advert and then your website as a result are already pre-qualified leads! This is known as targeted marketing / advertising.
Social Media / Social Marketing
One of our best services is our Social Media Setup service whereby we create all the online social media accounts you need to get started from Twitter to Facebook and teach you how to jump in and get social! It’s an exciting time on the web for social networks and if you do it right, you can really leverage them to bring in qualified, interested and interesting people into your niche on the web and then, they become customers, good customers… and apart from spent time this is all FREE!
Company Blogs
I think every client I have had in the past 2 years has asked the same question (more or less): “why should I bother blogging if I am a business?”. What they and you, probably, are worried about is that:
1. You are not an individual and so how does a ‘business’ run a blog?
2. What would you say if you had to write a post every day?
3. You don’t have a lot of time for “this sort of thing”
4. What benefit is it for your business anyway?
5. People’s comments may be harmful to your image
The Agile.co Blog will be running a post on this topic soon – the link will be included here when it is live so watch this space (and in the meantime, call Agile.co to discuss setting up a Blog for your organisation).
Email Campaigns
Every switched-on business worth its salt runs Email Campaigns of some sort and they come in different flavours but what your organisation needs to know is that there is no time like the present to start buidling up your email list(s) and to start planning and sending out your emails to qualified leads. Why wouldn’t you want a warm lead to know more about your organisation has been up to this past week / month? Even if you’re not trying to get them to buy something, you need to promote your brand and products/services all the time and this is just another channel to achieve this aim.
What you Need to Know
* Some technical types tend not to listen to business needs; perhaps you have experienced that already? Agile.co is different because we put the business and the people at the heart of what we do; thus, we listen, verify that we understand you and your unique needs accurately, and then we design and develop in small "iterations".
This "Agile" process usually prevents costly changes to work later in the project and an Agile project means that you can see progress on your website design, for example, almost daily; indeed it is positively encouraged by Agile.co - call, ask us questions, test us!
Agile.co is committed to small business development but uses the latest and greatest technology and good ideas to boost your small business to compete with the bigger players in your industry.
